Case Study
Music 47
Music 47 (Will Open In a New Window)
http://www.music47.co.uk/
Music 47 is one of our more established online shops. They sell musical instruments online, primarily based at their music shop in Worcester. They specialise in rare guitars and are also very competitive on price. Their web-site is split into 3 different web-sites, the retail music shop in Worcester, The online musical Instruments shop and finally, they also have a separate Sheet Music Sales Shop. Some of the key features of this case study are:
- 3 web-sites, allowing 3 different marketing campaigns.
- Stock control, as they have many one offs and limited editions. They specify the stock quantity, and once it is reached, it is suppressed on the web-site automatically.
- Regularly changing special offers to catch the attention of customers.
- Professional design which is rolled out across the 3 web-sites.
- All three web-sites are established and have good Google PR's of 4's and 3's.
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