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E-Commerce Marketing
If you already have an online shop, that you are proud of, you may just be interested in taking advantage of our marketing services. We have split our e-commerce marketing services in 4 categories, which are explained in more detail below:
- Organic Search Engine Optimisation
- Pay Per Click Search Engine Marketing.
- Referring Web-sites such as shopping directories
- Internal Shopology.
Ecommerce Organic Search Engine Optimisation.
Having a great looking e-commerce shop, with the best prices won't making any money at all unless it has the key ingredient. Customers. When starting a new online shop, or improving an existing one, it is important that you primarily focus on 'Organic Search Engine Optimisation'.
On search engines such as Google, Yahoo, MSN etc, results come in 2 forms, Organic Listings and Pay Per Click Adverts. The Organic Listings are the free entries that are listed down the left.
We can re-code your web-site so that it is search engine friendly, allow you to specify to us, exactly what phrases you want to come up for in the search engines. With our combination of re-working your web-site so that it is search engine friendly, and increasing your web-sites strength through linking strategies, your e-commerce website will appear for the searches that you wish.
If you know about web design and HTML etc, we can also provide training and advice for you, to help you get your web-site higher in the search engines.
Pay Per Click Search Engine Marketing.
Pay Per Click Marketing is a guaranteed way of driving traffic to your web-site instantly. With new e-commerce shops, then can be a slow start while you are getting established, so with Pay Per Clicks, you can drive as much traffic to your web-site as you like. Our dedicated marketing team will research your products and ensure that your Pay Per Click budget is being utilised to bring the best type of customers to your web-site.
Referring Website and Link Marketing
Another valuable resource for obtaining traffic is links from other web-sites. Getting quality links from other web-sites like shopping directories etc, not only improves your search engine rankings, but can also increase your traffic.
Our marketing team have databases of web-sites and directories to get your e-commerce web-site listed on. At the same team we can also train you how to approach other web-sites for links to your web-site, so that you can help market your web-sites yourself.
Internal Shopology Marketing
When you walk into a retail store, you are bombarded with special offers and Point Of Sales Displays. This is deliberate, and is referred to in the retail industry as 'Shopology'. It can be anything from chocolate bars at the checkout, to Special Offers when you walk through the door.
The sample principal can be applied to your e-commerce shop. Our marketing design team can help maximise your sales conversions by increasing your web-site's usability and encouraging sales with special offers and accessories on their orders.
For more information about how we can improve your marketing, why not contact us or complete our simple form for a free marketing review of your web-site.
