There’s nothing worse in an e-commerce shop than to be a customer who doesn’t realise which part of the shop they’re viewing. It should always be made clear at the top of the page, using breadrumb navigation to shop how deep into the shop they have gone. Doing this is alos a great way of creating clean, simple page headings, which is great for SEO.
A good example would be: Home > Electronics > Video games > PS3 > PS3 Accessories… etc.
Having this path clear at the top, with a nice, clear title at the top of the page can make all the difference when a user browses the shop. Amazon UK shows how it should be done:
Post by Adam Moss
This entry was posted
on Sunday, May 18th, 2008 at 3:52 pm and is filed under E-Commerce Design, Shop Usability, Web Design.
Just to make a few things clear when you post a comment. I understand why most people comment on blogs, because of outgoing links. If you would like to leave a comment, please post something useful and in keeping with our post. If you have not posted before, I moderate all first comments. Once your first comment has been accepted, then you can make comments instantly. I do leave on the anchor to your web-site, but any posts with names like 'web design london' will be deleted and banned. I would like people to use their real names like 'John', or at most 'John from Satchi and Satchi' as an example.
July 6th, 2008 at 1:26 pm
Nice