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Posts Tagged ‘ecommerce tv’

E-Commerce TV: Promoting Products and Businesses

Posted on: 23rd Apr 2010 By: Robert Kent No Comments

E-Commerce TV is a phrase that we use to describe a “TV station” on your e-commerce store, not a TV station as in big antennae and fixed phone competitions, but really a collection of programmes on a single channel. These programmes can take any form – but the most popular e-commerce based videos, and the ones that we at e-commerce web design can provide, consist mainly of:

  • Web Presenters
  • Video Product Demonstrations
  • Business-related Video features
  • Weekly/Monthly Video Blogs
  • Interactive Product Videos with Magento/ other e-commerce platform

At ecommerce website design we pride ourselves in our ability to create functional and  successful e-commerce websites for existing businesses or brand-new start-ups. We also understand the important of merging video and ecommerce. It is a fact of life that customers are more inclined to purchase an item if that item is shown and described on the website in the best way possible – Video.

Our E-commerce TV is pushing the boundaries of video interaction. We have the skills and expertise to film high quality videos of your products and businesses, write business-specific scripts that target your audience and then take your videos to the next level. We can synchronize your video with your e-commerce store. We can interact with Magento and other e-commerce packages via your video – creating a product stream of live information about what is currently on your website.

Here is an example:

You have a clothing store – we have filmed your business from inside your shop – moving around your store and showing your range of dresses. On the video you pick up a nice pretty yellow summer dress, as soon as this happens a box fades in on the right hand side of your e-commerce website – showing the product name, the price, the stock availability and a description. You move across the store and pick up a summer jacket – the jacket now appears and joins with the dress, displaying all product data as before. The customer watching your video online says “I’ve got to have that dress!” but instead of going back to Google to search for it – the option is there – right in front of them – calling them to purchase it from your website. The stock says it’s in stock – the price displayed is discounted – there’s never a better time to purchase – and purchase the customer does.

That is simply one example taken from one specific business – imagine the possibilities when you apply this to your own e-commerce website or a website yet unmade. It is also only one example of the kinds of service that we offer to online businesses.

E-commerce TV brings together all of the above into an easy to navigate, video-based product experience that your customers will watch and demand your business.

If you are interested in learning more about what E-commerce TV can do for your business then please get in touch. We can give you a wide range of options for all manner of businesses to come up with the perfect solution for your website.