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Ecommerce Forum & Blog

Jun  08
1

E-commerce Usability - Search Functions

Posted By Adam

Adding a search function is the number one standard in designing e-commerce websites. They should all have one as they allow customers to quickly and conveniently locate what they’re looking for. It’s similar to asking an assistant in a supermarket where a particular product is. You may know where the cereals are, but it can be difficult to locate the exact brand amongst the hundereds on offer. The same rule applies to an online shop, browsing through categories can be a long process.

Search Bar

In terms of design, once again Amazon wins out. The bar should be located at the top of the page, above the fold where it can be seen instantly. Use a standard white background for text entry and surrond it in a dark colour to make it stand out. You should also make it as long as possible so that users don’t have their queries cut off. Some search functions suggest words as you’re typing to make the process easier but I think some less experienced users would find this confusing and off-putting.

Post A Comment

Just to make a few things clear when you post a comment. I understand why most people comment on blogs, because of outgoing links. If you would like to leave a comment, please post something useful and in keeping with our post. If you have not posted before, I moderate all first comments. Once your first comment has been accepted, then you can make comments instantly. I do leave on the anchor to your web-site, but any posts with names like 'web design london' will be deleted and banned. I would like people to use their real names like 'John', or at most 'John from Satchi and Satchi' as an example.

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