E-commerce Usability – Contact Information

There should always be a clear telephone number on the top half of your page, preferable at the top, in an area where it doesn’t interfere with other information. The reason is because some users still do not trust websites with their credit card details and so may wish to call up and place their order over the phone. Furthermore, it is a way of asking an assistant for help if the customer needs to ask for help. You can do this with a normal shop assistant, so it should be possible also in an e-commerce environment.

The screenshot above from fashion-sunglasses.co.uk, shows how to utilize a clear and distinguishable phone number on a web page. Putting it in teh top right corner is also a good idea as this is where users like to look first for such infomation.