One of the most frequently asked questions that we are asked by customers, is; Why is the design of my shop so important? Surely if the prices are right and the navigation works, why do I need a fancy design?
There isn’t a quick and simple answer to this question, but in our opinion you need a good, appropriate and professional design. When people are on a budget to create an online shop, the design can be one of the easiest factors to drop in order to save money.
As a web developer and keen online shopper myself, I completely understand how e-commerce and online payments work. I am very selective over the web-sites that I choose to enter my credit card details on. On the odd occasion should I wish to buy something from a new online shop, that I haven’t visited before, if the site doesn’t look right, I go elsewhere. I look for reassurance in a web-site that they are a serious legitamate company. Once the homepage has loaded, I can tell this within seconds.
Put yourself in the shoes of your potential customer, and ask yourself the questions:
- Do I trust this web-site with my credit card details?
- Is this a legitimate company based in the UK, with visible UK contact information?
- Will my order be dispatched correctly and quickly?
A professional and well designed web-site will reassure your web-site’s browsers that they have come to the right place and maximise sales conversions.
For more advice about shop design, contact us for more information.