How important is the design of my shop?
One of the most frequently asked questions that we are asked by customers, is; Why is the design of my shop so important? Surely if the prices are right and the navigation works, why do I need a fancy design?
There isn’t a quick and simple answer to this question, but in our opinion you need a good, appropriate and professional design. When people are on a budget to create an online shop, the design can be one of the easiest factors to drop in order to save money.
As a web developer and keen online shopper myself, I completely understand how e-commerce and online payments work. I am very selective over the web-sites that I choose to enter my credit card details on. On the odd occasion should I wish to buy something from a new online shop, that I haven’t visited before, if the site doesn’t look right, I go elsewhere. I look for reassurance in a web-site that they are a serious legitamate company. Once the homepage has loaded, I can tell this within seconds.
Put yourself in the shoes of your potential customer, and ask yourself the questions:
- Do I trust this web-site with my credit card details?
- Is this a legitimate company based in the UK, with visible UK contact information?
- Will my order be dispatched correctly and quickly?
A professional and well designed web-site will reassure your web-site’s browsers that they have come to the right place and maximise sales conversions.
For more advice about shop design, contact us for more information.
June 16th, 2008
I definitely do my shopping at sites I like the look of.
To be honest if you have never heard the name of the company before this is the only thing you have to go on.
July 10th, 2008
You need fancy design to attract new customers and arouse the desire to learn more about your web site.