In order to achieve a greater rate of conversions, a bold and clear ‘add to cart button’ should be added to each product page and it should be made to stand out from the rest of the content so that it is easy to locate for any shopper. Use reds, blues and images to display it so that is is easily noticable to the user.
It is also important to use the correct terminology. Using terms such as ‘buy’ or ‘order’ may scare the user into thinking they are commiting to the purchase right now, whereas ‘add to cart’ or ‘add to basket’ acts as a nice first step in the buying process where the user may only still be browsing.
The example above, taken from PFT Central shows a good usage of an ‘add to cart button’. It stands out using a bold red color, and by using button styles it looks ‘clickable’. The terminology is good and the small trolley icon is good for people who may not speak or read English. It is easily noticable on the page and the use knows exactly what it means so this is how I would reccommend doingthis type of button.
November 18th, 2008 at 10:02 pm
Albertina) Complete Family Pack, Monotype Library To add an item to your shopping cart, click the button. Secure
December 19th, 2008 at 2:58 pm
We’ve been working to try and develop a good add to cart button. It’s such an important thing but usually overlooked. The positioning of it on the page is also important