There’s nothing worse in an e-commerce shop than to be a customer who doesn’t realise which part of the shop they’re viewing. It should always be made clear at the top of the page, using breadrumb navigation to shop how deep into the shop they have gone. Doing this is alos a great way of creating clean, simple page headings, which is great for SEO.

A good example would be: Home > Electronics > Video games > PS3 > PS3 Accessories… etc.

Having this path clear at the top, with a nice, clear title at the top of the page can make all the difference when a user browses the shop. Amazon UK shows how it should be done:

Post by Adam Moss