When it comes to your ecommerce website design, it is absolutely fundamental that you remember that you’re designing a functional, self-promoting tool for people to buy your products. It doesn’t have to be a great piece of artwork and it doesn’t have to have flash animations (although videos are shown to improve conversions). It should [...]
When designing ecommerce websites first and foremost consideration must be usability, and then design. Or, if you prefer, design with usability in mind. I’ve collected (so far) 10 examples of what I think are great ecommerce web designs from across the board. In no particular order: Paul Frank Bright, colourful and straight away in-your-face (but [...]
There’s nothing worse in an e-commerce shop than to be a customer who doesn’t realise which part of the shop they’re viewing. It should always be made clear at the top of the page, using breadrumb navigation to shop how deep into the shop they have gone. Doing this is alos a great way of [...]
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