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	<title>Magento Blog and E-Commerce &#187; Shop Usability</title>
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		<title>WP E-commerce</title>
		<link>http://www.e-commercewebdesign.co.uk/blog/shop-usability/wp-e-commerce.php</link>
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		<pubDate>Thu, 16 Apr 2009 17:37:42 +0000</pubDate>
		<dc:creator>Adam Moss</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Shop Usability]]></category>

		<guid isPermaLink="false">http://www.e-commercewebdesign.co.uk/blog/?p=46</guid>
		<description><![CDATA[
			
				
			
		
Wordpress has been hailed in blogging platform circles for a number of years for it&#8217;s excellent open source contribution to the world of bloggers. Not only is it free and open source while being very simple to modify, it is also capable of executing impressive levels of functionality using it&#8217;s vast plugin library. E-commerce is [...]]]></description>
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		<title>E-commerce Usability &#8211; Add to Cart Buttons</title>
		<link>http://www.e-commercewebdesign.co.uk/blog/e-commerce-design/e-commerce-usability-add-to-cart-buttons.php</link>
		<comments>http://www.e-commercewebdesign.co.uk/blog/e-commerce-design/e-commerce-usability-add-to-cart-buttons.php#comments</comments>
		<pubDate>Sun, 20 Jul 2008 12:34:26 +0000</pubDate>
		<dc:creator>Adam Moss</dc:creator>
				<category><![CDATA[E-Commerce Design]]></category>
		<category><![CDATA[Shop Usability]]></category>
		<category><![CDATA[add to cart]]></category>
		<category><![CDATA[button]]></category>
		<category><![CDATA[e-commerce web design]]></category>
		<category><![CDATA[usability]]></category>

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		<description><![CDATA[
			
				
			
		
In order to achieve a greater rate of conversions, a bold and clear &#8216;add to cart button&#8217; should be added to each product page and it should be made to stand out from the rest of the content so that it is easy to locate for any shopper. Use reds, blues and images to display [...]]]></description>
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		<title>E-commerce Usability &#8211; Register Later</title>
		<link>http://www.e-commercewebdesign.co.uk/blog/shop-usability/e-commerce-usability-register-later.php</link>
		<comments>http://www.e-commercewebdesign.co.uk/blog/shop-usability/e-commerce-usability-register-later.php#comments</comments>
		<pubDate>Sun, 06 Jul 2008 12:17:22 +0000</pubDate>
		<dc:creator>Adam Moss</dc:creator>
				<category><![CDATA[Shop Usability]]></category>
		<category><![CDATA[checkout]]></category>
		<category><![CDATA[e-commerce usablity]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[website design]]></category>

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		<description><![CDATA[
			
				
			
		
An annoying thing when shopping online is when you go to add a product to your cart and it tells you that you must be registered first. This means there&#8217;s an extra step in teh buying process which could seriously deter customers. Also customers don&#8217;t want to commit all their details to a website while [...]]]></description>
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		<title>E-commerce Usability &#8211; The Shopping Basket</title>
		<link>http://www.e-commercewebdesign.co.uk/blog/shop-usability/e-commerce-usability-the-shopping-basket.php</link>
		<comments>http://www.e-commercewebdesign.co.uk/blog/shop-usability/e-commerce-usability-the-shopping-basket.php#comments</comments>
		<pubDate>Sun, 22 Jun 2008 14:32:30 +0000</pubDate>
		<dc:creator>Adam Moss</dc:creator>
				<category><![CDATA[Shop Usability]]></category>
		<category><![CDATA[carts]]></category>
		<category><![CDATA[e-commerce web design]]></category>
		<category><![CDATA[shop]]></category>
		<category><![CDATA[shopping baskets]]></category>
		<category><![CDATA[trolleys]]></category>
		<category><![CDATA[usability]]></category>

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It is important to have a virtual shopping basket or &#8216;cart&#8217; viewable at all times so users feel like they have it &#8216;with them&#8217; whilst they are browsing your site, and it also keeps them aware of what&#8217;s in there and that they can add or remove items at will, just as in real life.
The [...]]]></description>
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		<title>E-commerce Usability &#8211; Search Results</title>
		<link>http://www.e-commercewebdesign.co.uk/blog/shop-usability/e-commerce-usability-search-results.php</link>
		<comments>http://www.e-commercewebdesign.co.uk/blog/shop-usability/e-commerce-usability-search-results.php#comments</comments>
		<pubDate>Sun, 15 Jun 2008 11:02:41 +0000</pubDate>
		<dc:creator>Adam Moss</dc:creator>
				<category><![CDATA[Shop Usability]]></category>

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When displaying search results to a users, it&#8217;s a good idea to make them aware of how the results have been organised, and of how many results have been displayed. If your search is quite vague such as &#8216;RAM&#8217; and returns say, 100 results, you wouldn&#8217;t want all these products displayed on one page in [...]]]></description>
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		<title>E-commerce Usability &#8211; Refined Searches</title>
		<link>http://www.e-commercewebdesign.co.uk/blog/e-commerce-design/e-commerce-usability-refined-searches.php</link>
		<comments>http://www.e-commercewebdesign.co.uk/blog/e-commerce-design/e-commerce-usability-refined-searches.php#comments</comments>
		<pubDate>Sun, 08 Jun 2008 21:49:31 +0000</pubDate>
		<dc:creator>Adam Moss</dc:creator>
				<category><![CDATA[E-Commerce Design]]></category>
		<category><![CDATA[Shop Usability]]></category>
		<category><![CDATA[e-commerce usability]]></category>
		<category><![CDATA[e-commerce web design]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[zavvi]]></category>

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		<description><![CDATA[
			
				
			
		
As previously explained, as site search function is a must for any e-commerce website as it allows users to find what they&#8217;re looking for. However it is not unusual to be flooded by a huge number of search results in such an instance, so an option to narrow the criteria of a search is a [...]]]></description>
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		<title>E-commerce Usability &#8211; Search Functions</title>
		<link>http://www.e-commercewebdesign.co.uk/blog/shop-usability/e-commerce-usability-search-functions.php</link>
		<comments>http://www.e-commercewebdesign.co.uk/blog/shop-usability/e-commerce-usability-search-functions.php#comments</comments>
		<pubDate>Sun, 01 Jun 2008 10:36:11 +0000</pubDate>
		<dc:creator>Adam Moss</dc:creator>
				<category><![CDATA[Shop Usability]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[Web Design]]></category>

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		<description><![CDATA[
			
				
			
		
Adding a search function is the number one standard in designing e-commerce websites. They should all have one as they allow customers to quickly and conveniently locate what they&#8217;re looking for. It&#8217;s similar to asking an assistant in a supermarket where a particular product is. You may know where the cereals are, but it can [...]]]></description>
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		<title>E-commerce Usability &#8211; Contact Information</title>
		<link>http://www.e-commercewebdesign.co.uk/blog/shop-usability/e-commerce-usability-contact-information.php</link>
		<comments>http://www.e-commercewebdesign.co.uk/blog/shop-usability/e-commerce-usability-contact-information.php#comments</comments>
		<pubDate>Mon, 26 May 2008 10:54:08 +0000</pubDate>
		<dc:creator>Adam Moss</dc:creator>
				<category><![CDATA[Shop Usability]]></category>
		<category><![CDATA[e-commerce usability]]></category>

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There should always be a clear telephone number on the top half of your page, preferable at the top, in an area where it doesn&#8217;t interfere with other information. The reason is because some users still do not trust websites with their credit card details and so may wish to call up and place their [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>E-commerce Usability &#8211; Headlines &amp; Headings</title>
		<link>http://www.e-commercewebdesign.co.uk/blog/web-design/e-commerce-usability-headlines-headings.php</link>
		<comments>http://www.e-commercewebdesign.co.uk/blog/web-design/e-commerce-usability-headlines-headings.php#comments</comments>
		<pubDate>Sun, 18 May 2008 14:52:04 +0000</pubDate>
		<dc:creator>Adam Moss</dc:creator>
				<category><![CDATA[E-Commerce Design]]></category>
		<category><![CDATA[Shop Usability]]></category>
		<category><![CDATA[Web Design]]></category>

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There&#8217;s nothing worse in an e-commerce shop than to be a customer who doesn&#8217;t realise which part of the shop they&#8217;re viewing. It should always be made clear at the top of the page, using breadrumb navigation to shop how deep into the shop they have gone. Doing this is alos a great way of [...]]]></description>
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