Shop Usability

Archive for the ‘Shop Usability’ Category

WP E-commerce

Posted on: 16th Apr 2009 By: Adam Moss 1 Comment
WP E-commerce

WordPress has been hailed in blogging platform circles for a number of years for it’s excellent open source contribution to the world of bloggers. Not only is it free and open source while being very simple to modify, it is also capable of executing impressive levels of functionality using it’s vast plugin library. E-commerce is [...]

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E-commerce Usability – Add to Cart Buttons

Posted on: 20th Jul 2008 By: Adam Moss 5 Comments
E-commerce Usability – Add to Cart Buttons

In order to achieve a greater rate of conversions, a bold and clear ‘add to cart button’ should be added to each product page and it should be made to stand out from the rest of the content so that it is easy to locate for any shopper. Use reds, blues and images to display [...]

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E-commerce Usability – Register Later

Posted on: 6th Jul 2008 By: Adam Moss 1 Comment
E-commerce Usability – Register Later

An annoying thing when shopping online is when you go to add a product to your cart and it tells you that you must be registered first. This means there’s an extra step in teh buying process which could seriously deter customers. Also customers don’t want to commit all their details to a website while [...]

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E-commerce Usability – The Shopping Basket

Posted on: 22nd Jun 2008 By: Adam Moss 1 Comment
E-commerce Usability – The Shopping Basket

It is important to have a virtual shopping basket or ‘cart’ viewable at all times so users feel like they have it ‘with them’ whilst they are browsing your site, and it also keeps them aware of what’s in there and that they can add or remove items at will, just as in real life. [...]

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E-commerce Usability – Search Results

Posted on: 15th Jun 2008 By: Adam Moss 3 Comments
E-commerce Usability – Search Results

When displaying search results to a users, it’s a good idea to make them aware of how the results have been organised, and of how many results have been displayed. If your search is quite vague such as ‘RAM’ and returns say, 100 results, you wouldn’t want all these products displayed on one page in [...]

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Views & opinions in this blog are those of the individual and do not necessarily reflect those of E-commerce Web Design or the Creare Group.