A recent article about eBAy increasing advertising budget raises the question about how much advertising should be considered with ecommerce web design? On the one hand it can be a good source of revenue – as is most web advertising of recent times. On some of the biggest ecommerce sites, companies pay thousands for recognition [...]
At college, we took a module on retail advertising. One of the primary things that we focused on in that module at college, was something that our lecturer referred to as ‘Shopology’. He used the word Shopology as a word to describe how a retail shop is layed out to maximise sales conversions. In other [...]
If you are considering starting a new e-commerce web-site, or starting from scratch, one of the first, and most important things to consider is a domain name (Web Address). There are several key factors that should be considered, when choosing the right domain name for an e-commerce shop: You need to choose a domain that [...]
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