Friday afternoon’s were made for reflection… on the week gone by… on future possibilities… and on how successful your e-commerce website is. Are you missing out simple techniques that could drastically improve the usability and sales of your store? I’m not writing a full how-to guide, but I do have a few thoughts… It has [...]
E-Commerce Marketing
Web Video and Ecommerce
Over the past few years internet video has dramatically changed the way we spend our time online. Back in the day the masses had to make do with images and text and the occasional flash animation. It seems only the wealthy or the very very lucky were privileged enough to posses a broadband line (or [...]
Updating Sales Emails – Magento
A poor feature of Magento, is how the sales emails are set up. Unless you know exactly what to do, you’re stuck with a bunch of emails that say ‘thanks for your purchase from the Magento Demo Store’ alongside the Magento logo. I’m pretty sure that most stores will want their own logo and their [...]
Amazon Capitalizes on Game Trade-ins
A very popular service on the high street is the ability for shoppers to trade in their old video games for store credit to use against buying new ones – something that often offers more than the traditional monetary value should the game be sold straight for cash. E-commerce giant Amazon is now to be [...]
