Ecommerce Forum & Blog

There should always be a clear telephone number on the top half of your page, preferable at the top, in an area where it doesn’t interfere with other information. The reason is because some users still do not trust websites with their credit card details and so may wish to call up and place their order over the phone. Furthermore, it is a way of asking an assistant for help if the customer needs to ask for help. You can do this with a normal shop assistant, so it should be possible also in an e-commerce environment.

The screenshot above from fashion-sunglasses.co.uk, shows how to utilize a clear and distinguishable phone number on a web page. Putting it in teh top right corner is also a good idea as this is where users like to look first for such infomation.

I’d now like to encourage anyone to make comments on this blog, safe in the knowledge that you’ll get a decent link from your post. Regardless however, anything that I deem to be spam will be deleted. I don’t mind you linking to your site as long as the content of your comment is acceptable and contributing ot the discussion.

There’s nothing worse in an e-commerce shop than to be a customer who doesn’t realise which part of the shop they’re viewing. It should always be made clear at the top of the page, using breadrumb navigation to shop how deep into the shop they have gone. Doing this is alos a great way of creating clean, simple page headings, which is great for SEO.

A good example would be: Home > Electronics > Video games > PS3 > PS3 Accessories… etc.

Having this path clear at the top, with a nice, clear title at the top of the page can make all the difference when a user browses the shop. Amazon UK shows how it should be done:

Post by Adam Moss

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